Our History



About Us

WoolOvers is a British lifestyle brand, designing and selling quality natural knitwear since 1989. We started off selling our colourful jumpers at Equestrian and Country shows all over the UK, and our catalogue and website business followed.

We focus on slow fashion that lasts, encouraging shoppers to make mindful choices when it comes to buying clothes offering year in, year-out durability.

Our heritage lies in British rural style. Natural fibres, which don’t contribute to the global environmental epidemic of plastic micro-fibre pollution like acrylic and polyester do, feature at the heart of every design.

We are still growing and developing today; alongside our classic knitwear, we now sell jewellery, shirts, personal and home accessories, and more. Our WoolOvers home is in Burgess Hill in West Sussex near the beautiful South Downs, but we ship our products all over the world.


About Our Products

We have always believed in using natural yarns: our range includes products made of the cosiest cashmere, the comfiest cotton, and the finest merino wool. The hygroscropic properties of these fibres make them natural insulators, great at keeping you warm in winter and cool in summer. As a result, our quality is superior to an acrylic mix jumper that you might find on the high street.

We aim to use 100% natural yarns where possible, though sometimes we use a touch of elastane to help our garments keep their shape. You can find out more here about our different yarns.


What is "Slow Fashion"? 

'Slow fashion' is the movement of designing, creating, and buying garments for quality and longevity, encouraging slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste.

WoolOvers aims to produce quality clothing made from natural fibres that can be worn for seasons to come.


What is Micro-Fibre Pollution? 

It is now more important than ever to shop natural as we learn about the impact of synthetic materials on our planet. When washed, man-made fibres such as polyester, nylon, and acrylic shed tiny strands of plastic. These strands are so small, they drain out of your washing machines, passing through wastewater treatment plants into our rivers and oceans. These microfibres are a type of microplastic pollution and they can even end up in our food.

In contrast, natural fibres (such as wool, cotton, linen, cashmere, etc.) are biodegradable and therefore do not contribute to plastic pollution. We have some viscose and modal products too, and these also biodegrade because they are made from the pulp of beech trees or bamboo.

But even these natural yarns aren’t perfect, and neither are we. However, at WoolOvers we are working hard to improve all stages of our production process. For example, we no longer use plastic packaging to send your products to you. And all the pure lambswool that we sell is now steam-cleaned, a process which uses less water than conventional washing. This means it is not washed using softeners, but we are certain you’ll find that the yarn goes lovely and lax after you’ve washed it at home a few times.



All Natural Yarns

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