Our History

Started in 1989 from small beginnings, WoolOvers is now a world class knitwear retailer, supplying over 1 million customers with men's and ladies classic and contemporary knitwear. We now have websites for the UK, Canada, USA, Australia, New Zealand and two fully-translated versions for France and Russia - all helping to ensure we can spread our love of knitwear the world over!

We developed our business through meeting many of our customers at the various UK Equestrian and Country Shows. Our range of knitwear has now grown since those early days to over 160 styles available in 180 different colours and combinations, and is still very much the creation of our customer feedback. We are of the firm belief that successful ‘niche’ marketers need to develop specialist knowledge to enable them to go that extra mile, and we’ve been completely wrapped up in natural fibre knitwear for over 20 years now.

So, for lovers of Wool, Cotton & Cashmere knitwear, we think we’ve managed to create a rather special range that offers you amazing value, without compromising on quality. More importantly, we hope you feel the same! In association with the 100% Pure Wool Board and Woolmark, we ensure that our woollen yarns are of the highest quality, and unlike most high street knitwear today, a majority of our styles are machine washable. However, there are some styles which are hand wash only so please read the care label carefully to avoid washing errors.

Today there is a greater need to use natural, renewable products. Wool fulfils this need, whilst also providing warm, stylish, and durable garments. We sincerely hope you find what you are looking for on this website, and that we provide you with the quality of knitwear product and level of service you expect.

If you have any comments or suggestions, please do not hesitate to contact us. We very much welcome your feedback.