What are microfibres?

Synthetic fibres like polyester, nylon and acrylic make up the majority of our wardrobes. 60% off all clothing manufactured contains polyester. These fabrics are made from PLASTIC.

Whenever you wash a garment at home, tiny microfibres are released into the water supply, less than 5mm long. Like microbeads in facial scrubs, synthetic microfibres are a type of microplastic pollution, ending up in our rivers, oceans and food. These microfibres do not biodegrade for many years.

More than 4,500 fibres can be released per gram of clothing every time you wash. In fact, 16x more plastic comes from washing textiles than from cosmetics.

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Fancy some tasty plastic?

These microfibres are very difficult to see, which is why it has taken scientists so long to realise they are such a problem.

Studies have now shown that microfibres have been found in the fish we eat, including tuna and swordfish. They have also been found in commercially grown oysters and mussels purchased from supermarkets.

Latest research suggests that microfibres are even in the air we breathe. Plastic microfibres have been found in the air in the Himalayas. We cannot escape them as of yet we do not fully understand the damage that consuming these plastic microfibres can do to us.

Natural fibres such as wool, cashmere & cotton biodegrade over time. Fibres such as modal & viscose are made from the pulp of beech trees so they biodegrade too.

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We are on a mission

By wearing fewer man-made fibres and switching to quality natural fibres, you can help us on our mission to keep plastic microfibres out of our oceans and food supply.

If you must wear plastic clothing, wash them on cooer and gentler cycles as they are less likely to shed their polluting fibres.

Only wash if necessary. Natural fibres such as Merino Wool are naturally stain and odour repellent, so need washing less.

Air dry your clothing. Nothing beats the smell of clean washing off a washing line. Tumble Dryers use valuable energy and the friction causes plastic clothing to shed their polluting fibres.

A Tumble Dryer will wear you clothes out quicker. So you'll need to replace them more often.

Remember, BUY NATURAL. WASH LESS. AIR DRY.

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