New Knits & More

100% Natural knitwear, t-shirts, dresses and more.

Shop New In

Cashmere & Merino

Your favourite yarn. Everyday luxury you can afford.

Cashmere & Merino

Baa-rmy For Wool


Made In Italy

Shop Linen

Holiday Wishlist


Welcome to WoolOvers

Wave goodbye to acrylic and give polyester the heave-ho! We seek out the softest cashmere, the cosiest lambswool, the comfiest cotton, the finest merino wool... we believe in doing it naturally.

We know a thing or two about sweaters and cardigans and we want to share that expertise with you. Welcome to the world of WoolOvers!