We are on a mission

Polyester & acrylic are plastic. Everytime you wash these imitation fibres, tiny pieces of plastic are released into our water supply. Cashmere, Wool and Cotton naturally biodegrade. Help us keep plastic out of our oceans and atmosphere.

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Plastic is not fantastic

We have been making natural knitwear & more for 30 years.

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Natural fibres biodegrade

We only use natural fibres in our mens collection.

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Put Your Foot In It

Discover our NEW range of natural sheepskin footwear.

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Time To Chill

Now your home can be natural too.

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Complete your look

Add some colour on a dreary day.

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Take it easy

Softly does it in our luxurious Cashmere, Cotton and Merino Wool. Cosy cardigans, comfortable wraps, super-soft jumpers and more in our NEW lounge range.

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