Choose 100% Pure wool when you need a fabric that is robust and rugged. Our selection of sweaters and cardigans are hard-wearing, long-lasting and designed for maximum warmth, making them perfect for any outdoor pursuits. Whether you're fishing, hiking, hunting or shooting, Pure wool will serve the outdoor man perfectly. However, Pure Wool doesn't just mean 100% pure style - we have a range of sweaters and cardigans in a variety of knitwear styles, including fisherman, Aran, Nordic/Norwegian and Guernsey. These knitwear pieces will serve you well for a long time and their durability means they could end up a family heirloom!